That is me, on the right, in my happy place. It’s off-season at the beach in Avalon, New Jersey. I’m in the very back with my dogs, my kids (Faith is 14 and Hayden is 12) and my husband. I love dogs, the beach and huge pickup trucks. I’m on the board at my son’s ice hockey club and I love watching him play because he loves it so much. My daughter plays field hockey and is my part time assistant that keeps me organized and on track. I love pretty much every kind of pizza (no anchovies please), and sleeping is my favorite sport. The sloth is my true spirit animal. I love clothes and shopping but really love helping other women get dressed and feel more confident. I love wearing a sparkly high heel as much as I equally love an oversized sweatshirt and sweatpants. I’m a homebody and introvert who needs a lot of downtime and reading books and magazines. I’m a business owner who still struggles with calling myself a business owner because I so much love the creative and emotional side of working with my clients. I believe fashion is what is on the runways and that real style is feeling comfortable and confident in your clothes. Oh and I’m terrified of snakes…just in case you were wondering.
So how and why did I start this business?
I majored in Finance and worked in mutual funds after college. Post the 9/11 attack on our country the company I worked for had to restructure and I was laid off. It hurt and I felt embarrassed and sad, but there was an odd relief as I really had no connection to any of the work I was doing other than getting a very nice paycheck. My layoff package included career counseling and I determined my 2 favorite things were dogs and clothes. Out of my comfort zone I put on my best Ann Taylor suit and walked into a boutique that I heard was looking for a manager. Although my business suit horrified the owner at first I promised her I could work hard and learn fast. I worked over 10 years at the Elizabeth Maar Boutiques and loved every second of it, 3 years as a manager and about 7 years part time on the weekends while I was home with our kids.
Over the years I saw many customers struggling to put together their purchases into a cohesive wardrobe. A simple request from a customer led to this consulting service. I believe that no matter where you are in life you should have a look that reflects your own personal style. When you look good you feel good. We all deserve to be the best version of ourselves.
Want to know more about how a Finance major ended up in Fashion? You can read more here on WHY DO I BLOG?